Ddcorzo's Randomness

Just random things all the time...


The State of American Beer

What’s going on in Beer World? Beer lovers of America might be forgiven if their grasp of the current brew-scape feels iffy. Alice herself would be at home in this Wonderland. It’s a world in which up is down, little is big, and there’s no Blue Moon on the horizon. 

It’s a world in which old standbys are faltering (case sales of Miller High Life were down almost 10 percent in 2013 from the prior year). Mexican labels are dominant (Corona, Modelo, and Dos Equis, account for three of the top four imported beers). And a craft-beer company founded only 20 years ago is coming on strong (“Bartender, pour me a Lagunitas”).

The March 2014 issue of Beverage Industry offers us a through-the-looking-glass portrait of Beer World in the United States today. The magazine unleashed its writers on data gathered by Information Resources Inc. (IRI) of Chicago from supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending December 29, 2014. I made graphs and charts from their tabular data.

Before we delve into the particulars, let’s remember the big picture: over the past twenty years, per-capita consumption of beer in the U.S. has been declining. Derek Thompson wrote about that here last August, citing this report. But twenty years is a long lens. Let’s take a look at the state of Beer World in the last year.

Read more. [Image: Reuters]


Lycodonomorphus rufulus - Common Brown Water Snake | ©Tyrone Ping   (Montague Pass, South Africa)

The Common brown water snake, Lycodonomorphus rufulus (Colubridae) is a common snake in areas with permanent water in the wetter coastal and eastern parts of South Africa [1].

This colubrid can be identified by its uniform olive or light brown coloration, the pink or mother of pearl coloured underside, its good swimming ability and vertical pupils. It grows to an average length of 60 cm but may reach 85 cm [2].

Non-venomous and not dangerous to man and not likely to bite, however in the Zulu culture it is regarded as extremely dangerous.

(via rhamphotheca)